Baby Steps and Leaps of Faith
Baby steps and leaps of faith brought Tatiana to where she is today. Born in a small Russian village she moved to United States in 2000 to study English where she was by chance introduced the world of hair extensions. A few years later she moved to London where she listened to her entrepreneurial spirit and started a hair extension business from her home. Success grew quickly and a yearning to learn more she decided to take a leap of faith to open her first salon in the midst of the financial crisis.
From the outset Tatiana’s approach to extensions was unique. Refusing to conform to industry practices she worked to advance the innovation of hair extensions in the UK. One of the first to break from using damaging glue to attach the extension hair and the first, given her local knowledge, to be able to source extension hair directly from her native Russia. Using a combination of superior quality hair, a top-notch attachment technique and an emphasis on creating an unrivalled client experience define Tatiana as a pioneering businesswoman.
Tatiana’s story is one of guts and determination to leave her village and follow her dreams of sharing her love of people and hair. Today, Tatiana Karelina has salons in London, Manchester and Los Angeles with a team of 22 dedicated and talented Extensionists and Colourists.